Hooking your reader from page 1

When you are writing you must hook the reader from page one. This book focuses on fiction, but even with non-fiction when your prospective reader picks up the book they want to know why should I buy this book?
The thing that impressed me the most about this book is the fact that the author Les Edgerton has a great deal of experience on both sides of this subject. He is a well established author and he had also been an editor and knows what they are going to look for. He also asked questions from various agents and publishers.

Happy Fishing,

Dianna