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The goal of any marketing endeavor is to get the word out. You could be giving away $100 bills, but if no one knows about it….. With so much information simply being hurled at your reader from all directions, something must be done to make you unique. This is what this article is trying to point out. If you are writing a book you are trying to be creative, right? What better time to be creative…"The Evolving World of Book Publicity"